Symour B. Ginsburg was born in Chicago in 1934. A founder of the predecessor business and the first president of Toys R Us, he was for many years involved in commodities trading. In 1978 he found Sri Madhava Ashish in India and wrote ‘In Search of the Unitive Vision’ of his experiences. Ashish advised Sy to get in touch with Gurdjieff groups, which he did and later became co-founder of the Gurdjieff Institute of Florida. Sy Ginsburg is also one of the founders of All & Everything International Humanities Conference.